Investing in world’s leading private companies.
Our approach helps our portfolio companies grow core businesses, launch new initiatives, make transformative acquisitions and upgrade technologies and systems to support their long-term strategy
We follow a bottom-up investment strategy where we focus on strong and passionate management teams and solid business models. Cartilage invests in growth economies and busy cities with strong consumer demand and big diverse populations. We believe Western Europe, Southeast Asia, Middle East and North America are the biggest consumer markets with robust growth potential. Our firm uses cutting edge technology to source and originate quality deals in multiple geographies, our deals must pass our stringent due diligence and sourcing policies, making sure all the parties are winners and poised to growth. With our international presence in the UK, USA and Egypt we leverage our connections ranging from industry experts, investment banks, consulting firms, media and government to help our portfolio companies thrive and flourish in the global economies.
What We Look For
We look for experienced and passionate management teams that all have diverse and complementary skills, real business acumen and the ability to translate strategy into effective operations.
An Innovative and Disruptive Business Idea
All the businesses we support have demonstrated a high degree of differentiation and a high barrier to entry supported with a unique competitive advantage.
Past Proof of Concept
A product or a service that has gone past ‘proof of concept’ and has market validation. We believe these kinds of businesses are at the sweet spot of their growth and are primed to scale. Many of the opportunities we present have already attracted significant backing from the world’s leading startup accelerators and incubators.
We invest in startups with the potential and willingness to expand globally and tap into new markets.
Our Mission, Values and Culture
Cartilage thrives to implement Environmental, Social and Governance (ESG) factors throughout its investment process and reflect these mandates on the growth portfolio companies. Our fund seeks to achieve targeted social and environmental objectives along with measurable financial returns through direct engagement with the companies executive team members. We implement a culture of excellence that generally pertain to human rights, welfare concerns in the workplace, product development, ethical policies and employee morale which can all affect a company’s ability to sustain its competitive advantage and achieve long term high earnings quality.
Cartilage is an equal opportunity employer. We hire, work with and invest in persons regardless of age, color, national origin, citizenship status, physical disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information and marital status.